On Thursday 19th April, I’ll be speaking at a breakfast event at the Soho Hotel titled “Enterprise Video: Best Practice”. Element 26 is one of four companies taking part, the others being PGi, Hive Streaming, and 27partners and you can find out more about each of these companies below. The event is free and we would love you to join us. You can register for the event here.
What does it take to run a successful video project in the enterprise?
It starts with the production of a great video and that’s where Element 26 comes in. As a video production company, we tend to be the first port of call when a business decides it wants a video.
That’s good news for us but it is by no means the whole story. There is no point us working hard with the client to create a fantastic video unless people are able to watch it. Our creativity is vital in helping enterprise clients tell their story – and this is what I will be talking about at the seminar – but so too is the practicality offered by our co-hosts.
As much as I firmly believe that content is king, the successful delivery of your video is queen and cannot be ignored.
Corporate clients often don’t want to hear or don’t believe that their networks can’t support the new video they have just completed. They assume that because they are a large or multi-national corporation their networks can handle it. Often this isn’t the case.
The event’s host, 27partners ensures that an organisation has the right infrastructure in place to make video effective for their business. You might be thinking: “Why do they need to worry about infrastructure, it’s all in the cloud, right?”
Often, this isn’t adequate because enterprise clients are required to keep their media in locations under their own control. They can’t use video platforms such as Brightcove, Wistia, etc. A practical example of how 27partners might help is by enabling a field salesperson with poor access to cellular reception to access the content they need to do their job.
In more every day uses, 27partners will go into an organisation and evaluate the technology they have invested in over the years to see if it is up to snuff for their future growth plans.
Hive Streaming has a different proposition. It is a software-only video streaming solution for organisations. Companies are increasingly embracing video communications with the result that often their networks are unable to cope with the demands placed on them. Hive’s clever software uses excess network capacity that enterprises already own to deliver high quality live and on demand video to users in an organisation.
PGi is the world’s largest dedicated provider of collaboration software and services. Its products include web, video and audio conferencing. In the past five years it has hosted 1.2 billion people from 155 countries in nearly 300 million virtual meetings.
I am really looking forward to the seminar and learning more about what these experts have to offer. We all work together to help enterprise clients get the most out of their video and I expect the event to be invaluable for any companies that use video.
As well as content creation, topics covered will include storage and management, distribution and delivery, presentation and access, reporting and analytics, plus how to evolve your video projects.
The speakers will be:
Nathan Haines (www.elementtwentysix.com)
Greg Holt and Owen Shackman: 27 partners (www.27partners.com)
Mark Coomber: Hive (www.hivestreaming.com)
Stephane Barnatt: Pgi (www.pgi.com)
Enterprise Video: Best Practice is taking place at The Soho Hotel, 4 Richmond Mews, London, W1D 3DH on Thursday 19th March from 8.30 am to 10.30 am. The event is free – please join us by registering here.