Learn How To Recession-Proof Your Brand With Kelly Mackenzie

On May 15th 2020, Kelly Mackenzie Founder and Creative Director of  White Bear Studio will be joining Nathan Haines from Element 26 to discuss a topic we consider to be both timely and relevant; how to recession-proof your brand. 

To that end we asked Kelly to produce a short blog to help us promote the event. Take a look at what Kelly has to say below and register for what looks to be an exciting Q&A by clicking here.

How To Recession-Proof Your Brand

We’re living in uncertain times, let’s be honest it’s overwhelming and it sucks. Trying to manage a business, navigate a NEW marketing plan and even homeschool* whilst NOT turning into a troglodyte and NOT devouring the interior of your fridge is a challenge to say the least. 

We, the White Bears have put together a toolkit to help share the load and steer your brand through the next unpredictable few months ahead so you have one less thing to worry about.

Companies who spent 0% of their marketing budget in the 2008 recession took 2 more years to recover than those who spent 50% (source – The Drum).

Brands are needing to adapt rapidly to their audiences being stuck at home. The knock-on effect on the economy, industry and media are already visible and are likely to change again as we adjust. Companies who don’t respond to this will quickly be left behind.

The entire world has experienced unprecedented levels of change. Over a quarter of the world’s population are experiencing some form of lockdown, and the situation is still accelerating. White Bear’s toolkit will explore four key areas important for brand building and give you tangible actions for each step along the way. 

  • Research 
  • Plan
  • Optimise 
  • Consider

By exploring different scenarios from continued lockdown, to partial lockdown lift, complete lockdown lift and the life that comes after, we can help prepare your brand for uncertainty. 

Key Learnings:

  • Top 3 things to consider when creating your brand 
  • How to develop a future-proofed proposition
  • Future-proofing brand strategy in times of uncertainty 
  • Bridging the divide between day to day survival mode, and thinking long term
  • A short journey into how White Bear has been able to cope

Found this post interesting? Why not join us at 11am on Friday 15th May for an intriguing and Insightful Q&A.

To register for the webinar click here and get access to White Bear’s ‘How to be a Future Unicorn during a Pandemic? A Covid-19 Response Toolkit’ shortly after the event. 


About the Author

Guest Post

At element26.tv, we love sharing the voices of the businesses we know, love, respect and admire. Some of the contributors we are partnered with, others are not. This guest blog was carefully chosen as we feel the author brings incredible value and we hope you agree with this assessment too.

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