POWERTEC NORDRING

ABOUT THIS PROJECT

In January of 2014, Austrian start-up MJP POWERTEC selected Element 26 to follow the team through their first rallycross season. We were commissioned to produce an exciting video series covering the team’s progress through seven races across Europe. In addition to this we also got inside the camp and documented key points along the team’s journey including the construction and testing of their new car.

Briefed to take an honest and impartial view on the team’s development, we got up close and personal with MJP PowerTec, to understand what it is like to build a team from scratch and to get a feeling for how competitive the Austrian rallycross scene really is. Not only were the films tremendously entertaining but they were also immensely useful in a post-race capacity, influencing the team’s general performance over the season

Each race required at least two videos; one race report and one highlight film. The videos were published to YOUTUBE within hours of completing each race and when viewed as a series form a fascinating documentary around building a successful team. The films are available to view on the team’s blog.

OVERVIEW

Director:

Bernhard Pucher

Client:

World RX Team Austria

Format:

HD

Year:

2014

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