ABOUT THIS PROJECT
Founded in 1992, Optimax is one of the first Laser Eye Surgery clinics in the UK. The company have performed over 350,000 treatments and currently have 27 clinics across the United Kingdom.
When the team from Optimax came back to us to produce their next commercial – they were keen to try an approach which positioned treatment at Optimax as a well kept secret.
Creating a kind of demure allure was instrumental in the casting of the commercial as well as the locations and messaging.
We filmed the commercial across three locations all in one day. The final film played out across the Sky TV network.