ABOUT THIS PROJECT

My Baba is an online parenting and lifestyle magazine. The business constantly researches and reviews the latest educational toys, gadgets and gizmos. They also blog about the latest crafts, activities fashions and mouth-watering family recipes.

A first for Harrod’s, the film is important because MyBaba were working with the business to raise awareness of the concierge service associated with their Toy Kingdom. 

We designated four distinct areas within Harrod’s expansive toy store and adorned them with Christmas lights. Production took place over one day and featured four different children. By filming in slow motion and by pushing the individual toy stands together we were able to gather a sense of child like wonder.