A common issue we hear amongst many service lead businesses is that, because what they supply isn’t a tangible object, they often face a challenge making their offering feel real in the mind’s eye of their prospect.
This is why we created the Service 100, to familiarise your prospects with your processes. With this type of film, we escort your prospect through the various stages of your offering. This can be really helpful if you have a complicated offering or potentially anxious customers.
The Service 100 video is primarily used further down the purchase funnel and is really effective once your business has enterered into your prospects consideration set. Because the video features quite far down the purchase funnel it is completely appropriate that the Service 100 video includes features and benefits.
Because testimonials are very effective for service lead businesses, we also recommend the 60/40 film as this can be an effective way to build trust.
For more information about how you can be aligning your business with your customer through video, get in touch today or download our brochure.