"90% of of users find product videos help them make buying decisions."

Hubspot

As the name suggests, the Product 100 is suited to businesses who sell products. We take the features and benefits of your offering and turn them into a compelling narrative which resonates with your target audience.

The Product 100 is not an advertising film in the purest sense as it is aimed at an audience who have already engaged with your business on an emotive level and now want to dig a little deeper.

The Product 100 is usually either voice over driven or interview driven and will often focus on the thinking behind the development of your product. This creates a sense of allure around your offering.

An important film in the consideration set, a well executed Product 100 film will encourage your audience towards the Preference phase. Meaning prospects are more likely to choose you over your closest competitors.

As the Product 100 is so close to the final purchase action, it is not ideal to use social video channels to host this piece of video content.

Alternatively, if your business is in Service, then you might find the sister product to the Product 100 more befitting your business. The Service 100 is aimed at service lead businesses who want to familiarise their prospects with their processes.

For more information about how you can be aligning your business with your customer through video, get in touch today or download our brochure.

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