Most businesses are exposed to some level of competition. To stand out from the crowd it is important to remember that people buy from people. This is exactly why we created the Culture 360; to humanise your business and to showcase who you are. The Culture 360 is a company culture film designed to create emotional buy in from your prospects by introducing the stakeholders within your organisation and to communicate why you do what you do.
Why is emotional buy in important? Interestingly, the notion that price is the key determining factor around why people buy is actually false. Research has proven that whilst quantifiable objects such as facts, features or price play a role in the decision making process, the majority of people will actually buy based on their emotions. According to Business 2 Community (and referenced in Forbes), ‘71% of buyers who see a personal value in a B2B purchase will end up buying the product or service’.
The Culture 360 typically sits on the About page of your website and resides on the second run of the purchase funnel, meaning it should be deployed when a prospect has begun to show an interest in your offering.
The Culture 360 is one of the most important films within the Video Essentials bundle because it is the means by which we communicate your brand values. By getting to know the company stakeholders we begin to understand what the business stands for. These same values should then permeate through all subsequent content to form a continuity of message.
As the Culture 360 is a company culture film, it is typically found embedded on your website or at events. For more information about how you can be aligning your business with your customer through video, get in touch today or download our brochure.