Video Discussion Document

Spreadsheet Auditing in 3 Steps

The absence of any audio in this video makes the audience do extra work.
There isn’t even a music bed which makes the film seem dated and slow.

Spreadsheet Auditor

This is a much better video. It has a music bed which gives the film a sense of momentum.

The content is light and engaging. They’ve used a voice over to explain to the client the benefits.

Critically, the film has a dynamic-call to-action.

AgileBits Merging Spreadsheets

This again is good video because it contains a music bed and a voice over. 

This video is well suited to communicating the functionality of the product but it is still a little boring.

Spreadsheet Studio

This is a poor video. The absence of any sound again makes the audience do all the work.

One of the main objections I have to this video is how the text explaining things appears alongside the formula animations etc.

Consequentially it feel like the various elements within the video are competing for attention

 

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