Spreadsheet Auditing in 3 Steps
The absence of any audio in this video makes the audience do extra work.
There isn’t even a music bed which makes the film seem dated and slow.
Spreadsheet Auditor
This is a much better video. It has a music bed which gives the film a sense of momentum.
The content is light and engaging. They’ve used a voice over to explain to the client the benefits.
Critically, the film has a dynamic-call to-action.
AgileBits Merging Spreadsheets
This again is good video because it contains a music bed and a voice over.
This video is well suited to communicating the functionality of the product but it is still a little boring.
Spreadsheet Studio
This is a poor video. The absence of any sound again makes the audience do all the work.
One of the main objections I have to this video is how the text explaining things appears alongside the formula animations etc.
Consequentially it feel like the various elements within the video are competing for attention
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