If like myself, the thought of going in front of the camera makes you wish the floor would open up and swallow you whole, this blog is probably for you.
Communication is changing, written emails will soon be a thing of the past as personalised videos are the latest trend amongst marketers and sales advisors.
Videos get your message across in a way that will grab attention and keep people engaged. Time has become more precious, with workloads constantly increasing, meaning people want information in the quickest and most digestible way possible.
So whether you are creating a video for your emails, social media or even your website, then follow these steps to make sure you look (and more importantly feel) like a natural.
I know this seems pretty straight forward but you will be surprised how little you breathe when your anxiety starts to kick in. I noticed that my best takes were when I took a minute to take a deep breathe before. It will show through in your body language and will make your viewers more relaxed.
Run through what you want to say before. Whether that is creating a script or having a list of points that you want to include. Personally, I don’t work from a script as I find this approach much more natural. However, it is always good to have an idea of the things you want to say to make sure you don’t miss anything out. When I created my first video I found that a script helped me get comfortable speaking in front of the camera, once I felt relaxed and confident in what to say I spoke naturally.
Find an area where you won’t be distracted. If it isn’t nerve-wracking enough going in front of a camera, it’s worse when you feel like you have all eyes on you. Once you feel more comfortable on camera it won’t bother you as much if people can see you.
TAKE YOUR TIME
.. when speaking. You’ll probably find that you start to speak really fast initially, as your natural instinct is to want to get it over and done with. However, this won’t come across well, and will actually cause you to make more mistakes. Slowing down will give you time to think about what you want to say as you are saying it, it makes you easier to watch and will engage your customers more. That being said don’t slow it down to the point it makes people impatient, the key is for it to come off as natural and relaxed as possible.
Even if this isn’t your idea of fun or it isn’t coming naturally to you. If you have fun, it will start to relax you and your energy will come through on the camera. Take my video for example, my mistakes ended up being my quality content. Once I had done a couple of takes I felt much more comfortable speaking to camera.
Still doesn’t sound like your sort of thing? Speak to a professional and let us do it for you.