Five Tips For Providing Effective Video Production Feedback

Congratulations, together we’ve made it through the production stage of your project and we’re now entering into the domain of post-production. Most of our clients find this to be an extremely exciting time because this is when your video(s) really start to take shape.

We decided to create this document because no doubt, you will be keen to provide feedback however, whilst all feedback is welcome, certain feedback is more actionable than others and we wanted to provide a framework with which to get the most out of this part of the process.

The following 5 points are designed to help you provide actionable feedback but please don’t feel like you need to censure yourself. In our experience, it is usually better to say how you feel sooner rather than later, if only because the sooner your feedback it is received, the sooner it can be implemented into your films.

1. Start Generally

Before delving into the details, it is strongly recommended that you keep your feedback general initially. Whilst it is important to know what you make of specific moments, it’s also helpful to know what you make of the work more broadly.

2. Know Your Audience

It is vital that you look at your films from the perspective of your audience. If you yourself aren’t the target for your video(s), try to get it in front of someone who is and include this feedback into yours.

3. Be Specific

Attempt to refrain from ambiguous or sensational language. Terms like ‘make it sizzle’ will likely mean different things to different people. Instead try to be more specific i.e. ‘The first scene needs to be faster’, ‘can we stay on x shot longer?’ or ‘I think we need to try a different font’. This type of feedback cannot be misconstrued.

4. Use Time Codes

During the post-production process, we typically provide two revisions per project. We label these ‘WIPs’ for short but it’s just a acronym for Work In Progress. WIPs are supplied in an orange player and will have timecode embedded into them. When referencing moments in your videos, it is really helpful if you can use the time codes to refer to the part of the video where you want to draw attention.


5. Nominate A Spokesperson

This should have been relayed during the pre-production phase but please can we kindly ask you to have one designated person who is responsible for managing the feedback at your end. If there are a number of people involved in the project at your end, we would still kindly ask that there is one person managing feedback at your end. This is to avoid confusion and to minimise and misinterpretation.

Thank you very much for reading this blog. Is there anything we missed? We hope you enjoy the post-production process with Element 26 and we look forward to receiving your feedback.

About the Author

Nathan Haines

Nathan is the managing director of Element 26 and an expert in video production and video marketing. Nathan enjoys supporting companies to grow their businesses using video. Get in touch on Twitter @element26uk

Like what you've seen? Get started with video today.