Your About Us page is probably the second most visited page on your website. Every website is different of course but chances are it’s the page visitors turn to after your Home page, say online marketing experts Hubspot. The reason for this is obvious: people want to know who they’re dealing with. People buy from people.
Yet many businesses struggle to strike the right tone on their About Us page. Done badly it can come across as self-centred and boastful. Done well, and your About Us page can build a powerful emotional connection with your audience.
One of the best ways to achieve this is through video. One minute of video is worth 1.8 million words, according to recent study by Forrester Research. Video is easy to digest and is increasingly the format web users choose to consume information. It engages our emotions more quickly and intensely than text – which is why a film is more likely to make us laugh out loud or cry than a book.
"One minute of video is worth 1.8 million words."
Our Culture 360° video is designed to be housed on the About Us page of a website. It tells the story of your business, showcases your team and explains how your values align with those of your clients. It is your opportunity to claim your space and differentiate yourself from your competitors.
There are no hard and fast rules for creating a perfect About Us page however an effective one tends to have the following characteristics, all of which are complemented within our Culture 360° video. It tells your audience about your business by showing:
- That you understand their goals and challenges
- How you can help them meet those goals and challenges
- Who you are and what credentials you have
- Why you do what you do and what your values are.
We think the Culture 360° is so valuable that it should be the starting point for your business’s online video content plan. This is because so much other content across your site can be informed through the development of this particular film. Benefits of the Culture 360° video are:
- An engaging About Us page that connects with your audience
- It informs the video and other content across your site
- It adds personality to your business
- It improves SEO for your site
At Element 26, we’re experts in both devising strategies and creating effective video for your needs. If you require any further assistance either preparing for, or shooting your video, do not hesitate to get in contact.