Behind The Screen With Michael Litt

ABOUT THIS PROJECT

Michael Litt – Co-founder and CEO of Vidyard speaks to Nathan Haines where they discuss how Vidyard got started and how they achieved phenomenal success in such a short amount of time (becoming the 5th company amongst the top 15 start ups in Canada).

Michael shares his knowledge on how he turned his passion of storytelling into a global video platform, the difference between private video hosting sites and youtube and how you can use your videos to compete with the big brand names that dominate your industry. 

They also spoke about the financial services industry and how brands such as Santander are adopting video to change the narrative about how they’re perceived.

References
Santander wins Cannes Lions for Beyond Money.
https://www.adweek.com/creativity/a-17-minute-film-from-a-bank-just-won-the-entertainment-lions-grand-prix-at-cannes/

OVERVIEW

Title:

Behind The Screen With Michael Litt

Year:

2019

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